Redesigning 180 Graden Design: Embracing Vintage Charm and Eclectic Home Decor
As the lead designer for 180 Graden Design, I was entrusted with the redesign of their website, embracing a vintage style that aligns with the company’s mission of transforming second-hand treasures into eclectic home decor. The UI features an earthy color palette, incorporating warm browns, muted greens, and rich burgundies to evoke a sense of nostalgia and comfort. I focused on creating a visually appealing and intuitive layout that highlights the unique charm of vintage.
Enhancing User Experience with Clean Design and Intuitive Navigation
By utilizing high-quality imagery, ample whitespace, and a clean, structured design, I ensured that each product stands out while maintaining a cohesive aesthetic. The navigation is straightforward, with clear call-to-action buttons guiding users effortlessly through the site. This redesign not only showcases the distinct personality of 180 Degrees Design but also enhances user engagement by providing a seamless and enjoyable browsing experience.
